Core Tree

Core Tree helps businesses and organisations to understand and use social media effectively within their marketing strategy. We work with our clients to develop comprehensive social media strategies, help to create engaging content and grow their social media presence.

Sector : Advertising, Marketing & PR

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Where is your business based?

Bewdley, Worcestershire

What is your name?

Jack McCaughtrie

What is your role within the business?

Director

What does your business do?

Provide social media marketing services to organisations and business. We help our clients to understand how social media can be used within their marketing strategy, we do this through mentoring, training and workshops as well as account management. Creating a clear and concise social media and content strategy will ensure that you reach the right audience.

What is special about your business - what makes it a great place to work?

We are a small team who embed ourselves within our clients' teams to build close working relationships.

How many people do you employ?

1

What skills and qualities do you look for in new employees? Why should people look at jobs in this sector?

Self motivated and driven Creative thinkers Good time keeping Initiative Good time management Ability to work alone and within our small team

What other job roles do you have in your business?

Business admin Videographer Social media account executives

How do I apply for opportunities?

Email Jack McCaughtrie - jack@coretree.co.uk

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Jack

Job role: Marketing and Advertising

Describe what you do in your job. What is a typical day like?

As a Director, my role is varied and spans all areas of the business from business development through to finance. I work closely with all our clients meeting them regularly to update them on progress and develop their social media presence. My time is spent building relationships with potential clients, creating engaging content through to collaborating with other companies on joint projects.

Was this your first job? What other jobs or work experience have you had?

Yes, I set up Core Tree after graduating from University.

What process did you have to follow to get your job?

I had built a network of contacts and clients through University which allowed me to set up the company.

What is great about your job? What part of your job do you enjoy the most?

Working with businesses and organisations in variety of sectors and getting to know their business.

What training do you get at work to help you do your job role?

I source training in all areas of the business - Business Development Customer Service Software Human Resources

What skills are required to do your job?

Creative thinking Business development Interpersonal skills Ability to communicate Team work Self motivated Time management

What was the highest level of qualification you needed from school, college or university to do your role?

  • Level 8 - Doctoral Degree, Ph.D.

What subject options (curriculum subjects) would you recommend someone chooses to do your role?

  • Business and Management

What is your personality type?

  • Entrepreneur - Smart, energetic and very wise people, who truly enjoy living on the edge.

Do you have any interests that complement your job role?

  • football
  • golf
  • swimming

How many years of experience do you need to do your job?

  • 4 - 6 years experience

How much can you earn in your job?

  • Prefer not to say
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Georgia

Job role: Marketing and Advertising

Describe what you do in your job. What is a typical day like?

Within the company, I create compelling content for a number of clients in order to elevate their online presence, to increase brand exposure. I work with a variety of clients in different industries, helping to manage their social media presence. I create content for social media platforms, websites, blogs and newsletters with focuses on engaging the right target audiences for clients.

Was this your first job? What other jobs or work experience have you had?

I work as a Saturday girl at my dad's barber shop.

What process did you have to follow to get your job?

I set out looking for an apprenticeship that was suited to my passion for writing and allowed me to be creative. I did work experience with Core Tree during my GCSE's and A Levels which provided me with a flavour of both the working environment as well as working in marketing. Core Tree were looking for their first apprentice around the same time I was starting to consider the direction I wanted to take. This led to me having an interview and then identifying a training provider.

What is great about your job? What part of your job do you enjoy the most?

No two days are the same in my role which makes it interesting and engaging. I have a lot of creative freedom when writing blog articles for clients - this provides me with a sense of pride when it is online and clients are using the content in their marketing.

What training do you get at work to help you do your job role?

I completed an 18 month apprenticeship in Digital Marketing and Web Fundamentals. I have recently completed a Leadership and Management training course.

What skills are required to do your job?

Time management Self motivation Creativity

What role-specific qualifications do you think are needed to do your job?

You require Level 3 and 4 Digital Marketing apprenticeship.

Name the top three skills needed for your job

Creativity Time management Communication

What was the highest level of qualification you needed from school, college or university to do your role?

  • Level 3 - GCSE grades A*-C (Level 4-9); Btec First Diploma, Certificate, Award; NVQ 2; Intermediate 2 Credit Standard Grade; SVQ 2.

What subject options (curriculum subjects) would you recommend someone chooses to do your role?

  • Business and Management
  • Computing and IT
  • Technology

What is your personality type?

  • Defender - Very dedicated and warm protectors, always ready to defend their loved ones.

Do you have any interests that complement your job role?

  • travelling
  • tv/radio
  • blog/vlog
  • movies
  • social media

How many years of experience do you need to do your job?

  • No experience

How much can you earn in your job?

  • £15,000 – £20,000

Marketing and Advertising

Work Experience : Social Media Account Manager - Work Experience

We are always open to welcoming people on work experience to Core Tree, providing individuals with the opportunity to flavour the world of work and understand how we work with clients. We offer 1 week opportunities to work alongside our team at our office in Bewdley.